LVMH

Basics

• Based in Paris
• From Forbes Blockchain 50 (19-2-2020):

"The luxury goods maker is using blockchain technology for traceability and proof of authenticity. To this end, LVMH, ConsenSys and Microsoft announced in May 2019 the AURA blockchain platform, which uses ethereum and Microsoft’s Azure cloud service to track and trace luxury products. Among its brands, Louis Vuitton is already tracking millions of its products in an effort to reduce counterfeiting."

Tech

• Will use (19-2-2020): Ethereum

Team, investors, Partnerships, etc.

Team

• Key Executive: Eric Pradon, senior vice president of innovation